In Africa’s economically diverse and highly competitive market, build­ing customer loyalty has never been more important for businesses. The continent’s consumers are highly price-sensitive, driven by ...

An examination of key data privacy and cybersecurity developments in 2024 and emerging trends and risks for 2025, including ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...

The complaint alleges the technology and e-commerce giant illegally collects and sells sensitive consumer information.

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Neptune Flood, a provider of private flood insurance in the United States, has released findings from its fifth annual Neptune Consumer Survey of Flood ...

Palona’s approach suggests that customer relationships don’t have to be sacrificed for automation — instead, AI can enhance personalization.

All in all, we are cognizant of Gen's strengths as a strong player in the consumer-focused cyber safety space and the challenging landscape the firm occupies. While we view the firm's strategies in ...

Running a direct-to-consumer (D2C) business can feel overwhelming. Many struggle with getting products to customers quickly ...

A curated seasonal wardrobe delivered directly to your door, the return to a jam-packed gym, personally proportioned fresh weekly meals, a ...

New research is showing that customer loyalty is slipping, but there are strategies to turn that trend around.