Welch’s has named Andrew Hartshorn to the newly created role of chief brand and innovation officer, an appointment that went into effect Oct. 15, according to a press release. The move follows the ...

Raider’s advice to aspiring entrepreneurs is to “create a product that is unique, different, and better in some way, and make it easy to explain.” Raider and his co-founders approached Harry’s as a ...

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although ...

The New York Giants are a top 10 brand in the NFL, at least according to one globally reputable report. Brand Finance, a leading brand valuation consultancy based in London, in its annual "Brand ...

In the land of Culver's and George Webb, Wisconsinites still crave a burger they can't their hands on: In-N-Out. A survey by MarketBeat, a financial media company, found that the West Coast burger ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors! The rankings were determined through a data analysis of the media coverage, participation, ...

Many shaving brands try to own a positioning around product superiority: More blades, less irritation, a smoother experience. Manscaped’s style skews more NSFW for the category, but a commitment to ...

Federal health officials added more ground cinnamon brands to its health alert after detecting elevated levels of lead in the product. The Food and Drug Administration (FDA) said in its latest update ...

Hot on the heels of the new AUDI E5 Sportback in China, Audi’s standalone ‘AUDI’ EV brand has turned its attention to its next project. Taking the form of a more traditional SUV, the new model has ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Joy Allen-Altimare and her daughter, Ella, who is the power ...

The October 17 episode of On Brand With Jimmy Fallon gave the eight remaining competitors their coziest challenge yet: creating an activation around the legendary Pillsbury Doughboy. Doug Martin, ...