Geico’s CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Insurance ads we can’t get out of our heads Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered ...

Geico is a better choice than AAA if you're shopping for the cheapest rates. But AAA has better customer service reviews and better roadside assistance. Find Cheap Car Insurance Quotes in Your Area ...

Geico DriveEasy isn't the best usage-based discount. It only saves you up to 10%, and you could even see your rates go up. Geico DriveEasy uses an app to track your driving habits and patterns, then ...

Michelle is a lead editor at Forbes Advisor. She has been a journalist for over 35 years, writing about insurance for consumers for the last decade. Prior to covering insurance, Michelle was a ...

Drivers with blemishes on their driving record tend to pay more than those without them. A DUI conviction, for example, can raise rates by 93% on average, according to The Zebra. Even one at-fault ...

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GEICO renters insurance policies come from unaffiliated third parties. Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain ...

Car insurance rates averaged $1,162 for six months of coverage, or about $194 per month, according to The Zebra data shared in September 2026. However, rates can vary widely based on where you live, ...

Geico scored 4.7 out of 5 in our rating based on a combination of features, such as discounts, coverage and positive responses from policyholders in our survey. It also receives fewer customer ...