While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity ...

The retired NFL star shared the moment he shocked the teen with the extravagant accessory in his Super Bowl recap vlog.

Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in the Yellow Sapphires design, for his first Super Bowl ...

The Jacob & Co. watch features 424 baguette-cut gems.

The Caviar Tourbillon in Yellow Sapphires timepiece costs a whopping $740,000 and is set with 338 baguette- and rose-cut ...

Tom Brady may have won seven Super Bowls, but his $740,000 Jacob & Co. watch stole the show during Super Bowl LIX. While making his commentary debut at Super Bowl LIX, Brady wore a Caviar Tourbillon, ...

The sapphire-encrusted timepiece is by Jacob & Co., and it will not be ignored.

This universal symbol of luxury is the effect Jacob & Co. recreated with the Caviar Tourbillon." In addition to being studded with gems from the inside out, the watch has an alligator leather ...

Tom Brady wore a $740,000 Jacob & Co. Caviar Tourbillon watch covered in yellow sapphires with a movement set with diamonds.

Super Bowl LIX was full of big moments, from Kendrick Lamar's halftime show with SZA to the Philadelphia Eagles' victory.

Among them are two Jacob & Co. Cristiano Ronaldo ... The store manager informed him that the watches also have a titanium case studded with diamonds, and this particular version can cost up ...