Your means of delivery is irrelevant,” strategy expert Alex M.H. Smith tells me, leaning forward in his chair. “It’s just the ...

Embraer Executive Jets CCO explains the firm’s product strategy and the reasons it has focused on the light, mid and ...

Discover key trends for go-to-market success, from aligning sales and marketing to leveraging data, refining ICPs and ...

Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until ...

Additionally, understand why products matter; the product vision, mission and strategy; problems versus products; and managing products as a business. Module 2: Customer Insights for Product ...

Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.

To do this, they need to find ways of keeping people interested in the product for longer, thereby increasing the number of sales. An extension strategy is usually introduced between the maturity ...

“Organizations will realize that they need formal product managers — and even full-fledged news product teams — to connect the work they’re doing in the newsroom with the audience, technology, and ...

As the GCC continues to position itself as a global energy leader, transitioning to product-level decarbonization represents ...

Harsh has consistently demonstrated his ability to drive product strategy, enhance user engagement, and achieve significant revenue growth. In this in-depth interview, Harsh shares insights from ...