The Puerto Rico Tourism Co. has announced the launch of a new cultural campaign, “The Sounds of Puerto Rico,” aimed at ...

Bad Bunny steps into a beachfront vacation rental in Puerto Rico — not as a guest, but as the housekeeper. The space is ...

Bad Bunny’s global influence is proving a powerful force for Puerto Rico’s economy. As a native of the island, his deep ...

A tourism boon in Puerto Rico has local hotspots facing challenges of cultural dilution and environmental strain.

Bad Bunny's concert residency in San Juan has ignited a tourism surge, and the island is meeting the moment with sustainability-focused initiatives.

Discover Puerto Rico, the island’s destination marketing organization, launched initiatives to educate visitors about lesser-known regions, aiming to decentralize tourism from popular areas like ...

Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO), announces its Valentine's Day initiative, "Love Letter from Puerto Rico," with Puerto Rican actor and producer ...

The two routes that make up La Ruta Criolla are projected to generate about $58,000 in monthly economic impact, government ...

The last major government-led initiative before Discover Puerto Rico was the “Isla Estrella” campaign, which included a sponsorship deal with Spain’s Sevilla FC soccer team.

Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO), announces its Valentine's Day initiative, "Love Letter from Puerto Rico," with Puerto Rican actor and producer ...