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Pure Storage has rebranded to Everpure. The one-time flash storage hardware supplier characterised the move as an “expansion of the brand” based on the growing importance of data management. It will ...

SANTA CLARA, Calif. - Pure Storage (NYSE:PSTG) announced today it is changing its name to Everpure and entering a definitive agreement to acquire 1touch, a data intelligence and orchestration company.

Pure Storage is officially becoming Everpure. The name change is part of an evolution that has been 16 years in the making. But today's announcement carries more weight than a rebrand alone - the ...

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