How Roblox and Fortnite are being utilized by Hollywood studios to spread brand awareness, even as safety proves to be an ...

Streaming has grown into a cultural force that shapes how people gather and interact. During the “new normal,” when much of ...

Kill Bill coming to Fortnite is the latest example of the growing partnership between video game companies and Hollywood.

The trust these creators have built within their respective communities makes them invaluable to commerce. So, as social, ...

Researcher Leon Y. Xiao delivers his annual rundown on lootbox legislation around the world, and how developers and ...

The landscape for GTA content creators in 2025 is on the brink of a massive transformation, driven by the highly anticipated launch of GTA 6. With Rockstar Games reportedly embracing UGC like never ...

Kai Cenat was the most-watched Twitch streamer from the United States in 2025, outpacing the competition by nearly double the ...

As Australia forces TikTok, Instagram and YouTube to lock out millions of teens, brands are watching a future they may soon ...

Australia has blocked access to Twitch for users under 16, effective immediately, with existing accounts set to close by 9 ...