If you’re searching for the best makeup for women over 40, you are in the right place… Your girl is 41 and I have LOTS of ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present Allure staff members share their top beauty ...

How to make bronzer ‘fresh not flat’ on mature skin - plus the one key area we all miss. Makeup artist Ruby Hammer explains ...

Your votes made all the difference! Meet the glowing winners of Femina Beauty Awards 2026 Co-powered by Blenders Pride Packaged Drinking Water. The wait is finally over. The results of the first-ever ...

NETFLIX Glow Up Star James Mac Inerney revealed why he’s ditching foundation – and how to create a flawless look when ...

Influencer Morgan Riddle might have just subtly addressed her relationship status with tennis champ Taylor Fritz after the pair called it quits. “Is this thing on?” Riddle, 28, wrote via Instagram on ...

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years are over. But there are still ways to win.

Forget six degrees of Kevin Bacon — you're likely one degree from a Bissell Little Green Machine.

Not all setting powders are created equal, as anyone who’s wrestled with setting makeup under their eyes can attest. Some powders settle into fine lines, doing the exact opposite of what you want them ...

Buying the Laura Mercier loose powder (£29.95, Sephora.co.uk) is practically a rite of passage in any beauty buff’s lifespan. I remember my first tub: a miniscule sample stolen from my mum’s ‘free ...

Makeup artist Aimee Connolly explains how to enhance glow and create a fresher-looking base ...