Unhooking Your Bra, or the Unhooking Bra meme, is a text meme used to share stereotypes of people or characters and their reactions to unhooking a person’s bra in a comedic way. This format typically ...

The lingerie market just got a lot more technical - with the launch of a bra that tweets for you. Greek agency OgilvyOne Athens has created a tweeting bra as part of a campaign to promote breast ...

A US engineer has invented a bra clasp that comes off when you clap your hands. Randy Sarafan’’s device could be the answer to millions of men and women’s problems who struggle with unhooking bra ...

First Zac Efron was dropping condoms on the red carpet; now he's giving tutorials on how to unhook bras! The 24-year-old star of The Lucky One demonstrated his impressive bra-removal skills on the ...

In a bid to attract more visitors, one mall in China decided to have a bra-unhooking contest at its premises. The unusual competition was open to both men and women. The shopping mall, situated in ...

The love/hate relationship with a bra started in our school days and later, we entered a world of bra with several options from colourful to patterned to wired and non-wired to padded and push-ups. It ...

You can almost hear the collective unhooking and sighs of relief spreading around the world as women find out bras don’t benefit their breasts—and may actually be harmful! That’s according to a French ...

First Zac Efron was dropping condoms on the red carpet; now he's giving tutorials on how to unhook bras! The 24-year-old star of The Lucky One demonstrated his impressive bra-removal skills on the ...