Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

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People who pay for access to SuperGrok can now try the AI chatbot’s new “Companions” avatars, xAI owner Elon Musk announced Monday morning. The companions available currently include Ani, an anime avatar, and Rudy, a cartoony red panda.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

An AI model launched last week appears to have shipped with an unexpected occasional behavior: checking what its owner thinks first.

This is the smartest AI in the world,” Musk said. He did not mention the chatbot’s viral posts praising Hitler and calling itself “MechaHitler.”

The tech billionaire unveiled its latest version, Grok 4, which he claims is "smarter than almost all graduate students, in all disciplines, simultaneously."