Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

Demure' has been named the 2024 Word of the Year by Dictionary.com following the viral "Very demure, very mindful" post from ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Oxford University Press narrowed a list down to six words in November and the world had the opportunity to vote for its top ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work. "Very ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but ...

Demure named 2024 Word of the Year by Dictionary.com, highlighting its viral rise on TikTok and shift from modesty to quiet ...

The world’s leading digital dictionary has named “demure” its Word of the Year — a very mindful choice that came after lexicographers analyzed a massive amount of data to determine what ...