The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...

Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...

The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...

Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...

Here is a list of some of the advertising industry’s brightest young minds, from masters of AI to Cannes Lions winners.

Founded in 1980 by businessman Robert L. Johnson, BET was sold to Paramount’s predecessor, Viacom, in 2001 for about $3 ...

Lego is a sizable account. Lego spent $467 million on global media in 2023, with 70% of that amount spent on digital media, ...

Leaders must be able to balance the efficiencies of AI with the irreplaceable value of human creativity and empathy.

Entries are open for the 2024 Healthcare Marketing Impact Awards, which recognize the most creative and effective campaigns ...

Procter & Gamble sponsors a new streaming series from TikTok star Khaby Lame, T-Mobile partners with the viral “Four Seasons ...

New research from Meta, Kantar and CreativeX shows how human connection, visually dynamic and atmospheric cues have an ...

That is the premise for a social media series from Mohawk Chevrolet, a dealership in upstate New York, which has gone viral ...