Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

Hammad Benjelloun discusses the Dubai-born technology AIOO for smarter, more responsive and ‘conversational’ public screens.

Horizon FCB Dubai picks Alex Pineda as Chief Creative Officer, who brings more than 20 years of global experience within the ...

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

Hungerstation's Ahmad Chatila shares six key takeaways that stood out at the Cannes Lions International Festival of ...

The deal with Rotana Signs unlocks high-frequency brand exposure inside the Kingdom of Saudi Arabia’s newest transit network.

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

ORA development partnered with Dubai-based Archer Media to create an outdoor activation designed to guide and welcome guests ...

MMA MENA's Melis Ertem writes on how search is reshaping audience engagement across the fragmented media landscape.

Luxury doesn’t play games. It doesn’t shout. It doesn’t hustle. It whispers in the right places, knowing the right people are ...

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg ...

The activation blends brand experiences and performance-driven reach, tapping into a 23 per cent year-on-year rise in ...