Choosing the perfect colours for your brand is more than just picking your favourite shades – it’s a science, an art, and a game-changer for your business. Imagine walking into a room full of ...

Product branding isn't just a buzzword; it's the backbone of how consumers relate to your products. It's creating a unique product identity in consumers' minds. This identity comprises everything from ...

With the smartphone revolution, user experience (UX) design has become more critical. With people constantly interacting with websites, apps, and other digital products, having an intuitive, seamless ...

Product labels. They're those little stickers, tags, and wrappers that adorn every packaged product on store shelves. Most of us barely notice them as we toss items into our carts. But make no mistake ...

Most travel logos are a predictable mashup of the same four or five ideas: a swooshing aeroplane, a generic globe, a pointless compass, or a sun setting over a perfectly symmetrical wave. They are ...

Welcome to 2025, where your logo isn't just a pretty picture – it's the difference between being forgotten and being unforgettable. While most business owners waste thousands on outdated designs that ...

Kapferer’s Brand Identity Prism is a powerful tool for creating a consistent, authentic brand. This practical guide deconstructs all six facets with real-world examples you can use today. The Brand ...

I hope this post helped you discover fantastic new sources for spectacular free design resources! Follow the Inkbot Design blog for more Inspiration. Free design resources help save money, allowing ...

Want to know the brutal truth about starting a graphic design business? Most designers are starving artists because they focus on the wrong thing – making pretty pictures. But here's what nobody tells ...

A logo is something that represents your brand. This is not the same as a name. You use a name to identify yourself, your product, or your service. There are thousands and thousands of logos out there ...

The world's best city logos are more than just symbols; they are strategic branding systems designed to attract tourism, talent, and investment by capturing a unique civic identity. This includes ...

Your portfolio is a sales tool, not an art gallery. In this exhaustive guide, Inkbot Design’s Creative Director breaks down exactly how to structure logo case studies, select the right projects, and ...