Beverage new product development (NPD) is key for growth and innovation, addressing consumer demands for functionality, taste ...

The EU court has ruled that non-alcoholic beverages cannot be labeled as 'gin', citing EU regulations which define gin as a ...

The beverage industry is rapidly evolving with trends focusing on health and wellness, driven by innovations like GLP-1 drugs ...

Deliver the Ultimate Experience with EXBERRY® Plant-Based Greens. Pistachio isn’t just a flavor — it’s a trend you can’tignore! This soft green nut has become a symbol of indulgence, luxury, making it ...

Trends show consumers are looking for a taste experience which evokes lightness and positivity in 2026. Is pineapple the unifying element to meet these themes?

Odyssey Functional Energy, launched in January 2022, offers energy drinks that combine natural caffeine from green tea with ...

Coca-Cola HBC will become the second largest Coca-Cola bottling partner in the world after taking a 75% stake in CCBA for $2.6bn The bottler, which has a diverse footprint across Europe, Nigeria and ...

Getting a new beverage brand into retail is notoriously difficult for several reasons. Shelf space is scarce and it’s highly competitive: dominated by major players with huge budgets. Retailers are ...

Sprouts is a favorite for beverage entrepreneurs launching their products into the market place: and with good reason. The retailer’s ethos is based on two core principles: it focuses its stores ...

Beverage innovation is essential for driving growth, meeting evolving consumer preferences, and addressing global challenges. As health consciousness rises, consumers seek drinks with functional ...

Functional beverages are rapidly evolving, driven by consumer demand for health, convenience, and clean-label ingredients. These drinks go beyond basic hydration, offering targeted benefits such as ...

Beverage brands are embracing Halloween with a wave of limited edition launches that tap into seasonal flavors and spooky aesthetics. From cider to soda, companies are crafting drinks that blend ...