In an effort to create breakthrough, culturally relevant advertising, MullenLowe West’s president Jenn Wong hired a new ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice.

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...

There was a time when, in the words of Anna-Louise Gladwell, managing director of indie digital agency AnalogFolk, freelancing was widely seen as something of a “distress purchase”.

The climate activism group targeting Ogilvy has sent packages to the WPP agency's clients in another stunt. Sainsbury's, AstraZeneca, the Mayor of London, Unilever and Haleon – all clients of Ogilvy – ...

Carleara Weiss, a sleep science advisor at sleep apnea supply company Aeroflow Sleep, is also concerned that TikTok’s “sleepmaxxing” trend places such too much of an emphasis on purchasing products ...

Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...

British fashion retailer FatFace has launched its Christmas campaign, which is intended to showcase the beauty of gifts that stand the test of time. "It’s a wonderful gift", created by Livity, which ...