Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...
But at the same time, faced with declining efficacy of traditional advertising, brand marketers are being challenged to find new ways to keep creativity at the core, connect to meaning and purpose and ...
New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice.
In an effort to create breakthrough, culturally relevant advertising, MullenLowe West’s president Jenn Wong hired a new ...
Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...
Carleara Weiss, a sleep science advisor at sleep apnea supply company Aeroflow Sleep, is also concerned that TikTok’s “sleepmaxxing” trend places such too much of an emphasis on purchasing products ...
Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...
Amazon’s ad division revenue grew 19% year-over-year (YoY) during 3Q2024, outpacing its retail sales growth, the company shared in its latest quarterly report on Thursday. Amazon posted earnings per ...
Been wondering where Waldo is? Well, you can find him in Etsy’s new holiday season advertisement, which shows the classic character from the children’s book series “Where’s Waldo” unable to walk ...
For all the talk about sustainability and tackling climate change, few agencies will sacrifice big clients or revenue streams to take meaningful action. If you needed proof, the 2024 F-List revealed ...
If you took a stroll through Philadelphia’s Love Park last week, you might have happened upon a portal to another world or, in this case, worlds. The Philadelphia Portal was unveiled last Tuesday, ...