Ogilvy has named Christopher Andrews its new CEO, replacing Arthur Fleischmann, who had been leading the agency since Marie-Lise Campeau’s departure late last year. Fleischmann also announced that he ...
But at the same time, faced with declining efficacy of traditional advertising, brand marketers are being challenged to find new ways to keep creativity at the core, connect to meaning and purpose and ...
New York-based Code and Theory has hired 15-year federal government executive Dominic Sale to lead its new Government Experience Practice.
In an effort to create breakthrough, culturally relevant advertising, MullenLowe West’s president Jenn Wong hired a new ...
Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...
Carleara Weiss, a sleep science advisor at sleep apnea supply company Aeroflow Sleep, is also concerned that TikTok’s “sleepmaxxing” trend places such too much of an emphasis on purchasing products ...
Political ad spending is set to hit $10 billion this cycle, with some estimates as high as $12 billion. A huge chunk of that (88%) is spent on just seven key battleground states: Arizona, Georgia, ...
Been wondering where Waldo is? Well, you can find him in Etsy’s new holiday season advertisement, which shows the classic character from the children’s book series “Where’s Waldo” unable to walk ...
Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...
One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...
Lee Maniscalco is stepping away from the CEO role at Haymarket US — an executive recruitment firm has been retained to find his successor.
Though it takes effort to fit in before the workday, running in the morning has been a fantastic way to destress and raise my energy levels for the day ahead. It also provides a dedicated time where I ...