We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how ...

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for ...

Listening to the media speculate over what’s hindered corporate growth in recent years can feel a bit like a game of Clue. Was it the Fed in D.C. with the high interest rates? The many geopolitical ...

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of ...

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand. We spoke with Andjelic about her vision and strategy for ...

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.

Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

No matter the sector, brands can use experiential marketing to affect the customer experience.