Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

The researchers estimate it took 149 years for traditional photography to reach 15 billion images, compared with just 1.5 years for generative AI. The researchers estimate that there are already ...

B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces. See the research.

Martech - Chief marketing officers at B2B enterprise companies say the biggest technology challenge they face is integrating various solutions effectively, according to recent research from Modern.

Google Analytics 4 is still new, and its metrics differ in many ways from Universal Analytics'. Learn 7 of the best GA4 metrics to track user behavior on your website.

Do you need a celebrity marketing strategy that covers all the bases? Check out MarketingProf’s top 10 tips for using a celebrity spokesperson today.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Market segmentation is dividing your target audiences into smaller categories that share similar characteristics. See 6 possible categories in this infographic.

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger customer engagement.

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

When sales improve, marketers need to prove their activity drove the lift. They must tie marketing campaigns directly to sales outcomes. Closed-loop measurement does that simply and credibly.

Marketers today use a variety of tactics to improve their customer centric approach. Apply the key 6 Cs of marketing and sales pipeline for success.