Tasked with making the travel brand “go viral,” its ad agency Dude London explains the thinking behind this retro-style, gore ...

As part of The Drum’s Finances & Utilities Focus, Monzo’s VP of marketing, AJ Coyne, shares how the banking startup is using brand marketing to reach the next stage of growth.

Inspired by the director’s films such as The Grand Budapest Hotel and Moonrise Kingdom, the ad follows world-renowned bartender Joe Schofield as a deadpan businessman in a hotel room. As he opens his ...

Both platforms have been accused of significant GDPR violations this week over their advertising practices. But experts say ...

As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a ...

But here’s the rub for my industry, which is travel: three-quarters of hotels are short staffed. Meanwhile, inflation is ...

Customer experience (CX) expectations are sky-high, and travel and hospitality brands are uniquely placed to deliver on those ...

The city’s diverse population and burgeoning tech industry are also exerting more sway on LA’s marketing ecosystem than ever ...

The surge in new ad formats on connected TV is intensifying the need for uniform formats that deliver consistently strong ...

In his keynote, Procter & Gamble’s chief brand officer revealed how marketers can transform brand growth by simplifying ...

The Drum’s editor-in-chief considers the importance of crafting meaningful, intuitive experiences as he recaps a discussion ...

Priya Shah is a graphic design student who has faced challenges securing that ever-valuable work placement in the creative ...