Woe betide the brand that overpromises and underdelivers in this scenario. When brands promise immersion and deliver a photo ...

AI performs best with clean, statistically relevant data. That means investing in data quality, governance, and integration. And it pays off: AI-powered bidding performs best when campaigns have ...

In our rush to deliver (which, as agencies, of course, we have to do), empathy and connection can get lost. Relationships flounder when you stop talking and bad habits become rote. For example, email ...

Follow The Drum’s live blog for the standout Super Bowl 2026 ad moments, from celebrity-packed spots and creative curveballs to social buzz and industry reaction as the game unfolds. Whether you’re ...

When Coca-Cola aired the ‘Mean Joe Greene’ ad in 1979, it transformed a fearsome NFL icon into one of the most beloved figures in sports and advertising. The ad shows the battered Pittsburgh Steelers ...

With a polar bear choosing Pepsi in a blind taste test, Pepsi has pulled off a Super Bowl stunt that marketers will be ...

Today, The Drum can reveal that readers have voted it the second-best Super Bowl ad ever. The campaign was the culmination of ...

From Hellmann’s turning a stadium singalong into sandwich theater to Alexa leaning into tech fear and Michelob ULTRA heading ...

During the early 2000s, Old Spice held a significant share of the US men’s hygiene market but was increasingly seen as ...

First off, it suggests that funny ads are inherently “triggering”. It suggests that humour is a hand grenade, being thrown ...

Here’s the uncomfortable truth: If your primary AI strategy is efficiency, you’re not building competitive advantage. You’re ...

When your audience is almost everyone, there’s no room for average thinking. Paul Davies on leading marketing at the BBC, ...