The South Carolina men’s basketball and women’s soccer teams were both outfitted by Nike at one point in their respective ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

Football season is here and if you’re heading to the stadium to take in a game, you’ll want to pay attention to what you’re ...