With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

Private content infrastructure player resets its customer base, launches AI CMS, and shows how premium syndication drives ...

Basis and Mediaocean today announced an integration partnership to automate the entire media campaign process from start to finish. The industry's leading advertising automation platform, Basis ( will ...

Cogzia, the AI-native application platform for the enterprise, today announced a strategic collaboration with Marketing Maven, a leading bicoastal integrated marketing agency. This partnership will ...

Agentic AI for Strategic, SEO-Aligned Content Creation New York City, United States – December 19, 2025 / Search Atlas / Search Atlas Launches Content Genius Agent, Turning AI into a Collaborative ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

WASHINGTON — The Supreme Court on Monday appeared poised to side with President Donald Trump and allow him to fire a member of the Federal Trade Commission without cause, a provocative move aimed at ...

Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out ...

Omnicom’s acquisition of IPG has closed, but nearly a week later the dust isn’t close to settling for the new Omnicom Health. Unlike Omnicom’s plan for its creative and media agencies, the plan for ...

Dec 1 (Reuters) - Omnicom (OMC.N), opens new tab said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion acquisition of ...