Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

In recent years, Google TV has been the company’s focus at CES. Google is also using the Las Vegas conference to promote ...

Adtech companies are rethinking their strategies amid the rise of AI and declines in web traffic. We break down the key ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and other connected apps such as a calendar. So if you have a trip to ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but Google is adamant that there are “no plans” for ads in Gemini. A report today ...

What’s the biggest capital commitment in Big Tech right now? AI infrastructure—and Google is shoveling cash into it faster than anyone expected. Just how quickly has Google’s capital spending ...

BRUSSELS, Nov 14 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google has offered to make it easier for publishers and advertisers to use its online advertising technology, defying EU antitrust ...