Gerry Baker is Editor at Large of The Wall Street Journal. His weekly column for the editorial page, “Free Expression,” appears in The Wall Street Journal each Tuesday. Mr. Baker is also host ...

I certainly hadn't until I started Inkbot Design. I thought typography was about choosing a “nice” font back then. Boy, was I wrong! It's an art form, a science, and sometimes, a right pain in the ...

Who is your target audience? Not the abstract “everyone” or the vague “customers.” I mean no other group than those living real lives with real problems and wants. Web design is a profession that goes ...