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Major hotel groups reportedly want customers to make direct bookings instead of via AI agents and online travel agencies.

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Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges accounts for 33% of that increase.

OMAHA, Neb. (WOWT) - City officials are proposing a new program they say would help Omaha compete with other cities and attract more upper-scale hotels to the metro area. The Hotel Occupation Tax ...

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Some hotels reward direct callers with better rates or small perks like free parking or late checkout. Independent hotels are especially open to negotiation, and staff often have more flexibility over ...

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Choice Privileges, the #1 hotel rewards program from Choice Hotels International, Inc. is getting even better with an all‑new rewards experience launching in early 2026. Members will be able to earn ...