The name “Labubu” first appeared in 2015, when Hong Kong-born illustrator Kasing Lung created the character – a small forest ...

The much-loved Chinese soft toys have been linked with a dark conspiracy theory that has started a trend of owners burning their toys ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

We've reached out to Lung for comment on any possible relationship between Labubu and Pazuzu and will update this article if ...