But with just one NBA championship to his name, many have wondered why West was chosen to essentially be the face of the NBA, with his silhouette of the former Lakers star dribbling on the logo.

FOCO released a new Los Angeles Lakers bobblehead of Shaquille O'Neal on the cover of Sports Illustrated magazine released ...

NBA icon and Los Angeles Lakers legend Jerry West—widely known as “The Logo” and one of the most influential figures in ...

David Stern spent 30 years as the NBA’s longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo. June 12, 2024 But he also se ...

Just understanding what his career was, that’s The Logo, so very special ... run through a handful of things worth knowing ahead of Lakers-Warriors, one of the most anticipated matchups of ...

West, of course, played his entire 14-year career with the Lakers and is best known globally for being the inspiration behind the NBA logo. But he also served as a Warriors' special consultant ...