Account-Based Marketing (ABM) is transforming B2B marketing by focusing on high-value accounts and personalized campaigns.

A successful brand launch today demands a customer-centric, integrated marketing approach powered by digital strategies and ...

The findings highlight the growing focus on targeted marketing strategies in one of Southeast Asia's most dynamic business ...

Let's take a look at five key trends shaping this next wave: ...

Most marketing leaders (79%) said they target Australia, likely due to xGrowth’s headquarters being there. This is followed ...

Restored budgets are boosting resources, while AI’s growing efficiencies and capabilities are set to deliver exponential ...

Marketers must be able to identify the right mix of tools and technology to facilitate higher-quality B2B lead generation and ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Discover the leading sales and marketing intelligence solutions driving growth in the packaging industry. Download our guide for a range of industry insights and information on intent based sales ...

Though Harshal Patil comes from a small, rural village in Maharashtra it didn't stop him from aiming big for business.

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Discover the leading marketing and sales intelligence tools for the automotive industry. Download our guide to industry systems, market forecasts and techonolgical innovation.