Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

The company also explained that Grok cited Musk's views on certain topics because the chatbot made the connection that Musk owns xAI, and searched for what either of them "might h

People who pay for access to SuperGrok can now try the AI chatbot’s new “Companions” avatars, xAI owner Elon Musk announced Monday morning. The companions available currently include Ani, an anime avatar, and Rudy, a cartoony red panda.

This marks a shift in the AI wars. Instead of just competing on intelligence or reasoning, Musk wants Grok to feel more personal, more addictive, and more human, or at least more fun. But the reactions online show that people are split. SuperGrok now has two new companions for you, say hello to Ani and Rudy! pic.twitter.com/SRrV6T0MGT

An AI model launched last week appears to have shipped with an unexpected occasional behavior: checking what its owner thinks first.

This is the smartest AI in the world,” Musk said. He did not mention the chatbot’s viral posts praising Hitler and calling itself “MechaHitler.”

The money behind Elon Musk’s trillion-dollar empire is increasingly flowing in one direction: toward artificial intelligence.

Elon Musk ‘s xAI has deleted “inappropriate” posts on X after its AI chatbot Grok made a series of offensive remarks, including praising Hitler and making antisemitic comments. In now-deleted posts, Grok referred to a person with a common Jewish surname as someone who was “celebrating the tragic deaths of white kids” in the Texas floods.

Built using huge amounts of computing power at a Tennessee data center, Grok is Musk's attempt to outdo rivals such as OpenAI's ChatGPT and Google's Gemini in building an AI assistant that shows its reasoning before answering a question.