For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

It’s particularly frustrating when a strong show fumbles the landing, either because of a lackluster final season. While some ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

This real-time feedback loop has never existed before. Traditional audience measurement tools provide data too slowly to influence current events. Strategic Implications for Event Professionals ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...