Many people have long-lasting relationships, but that doesn't mean they're in a hurry to get down the aisle ... and these 18 couples know that best.

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Comedies come in all shapes and sizes, genres and flavors. You can pick from any number of comedic subgenres, from slapstick ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

In a bid to encourage competition, the government has proposed to remove entry barriers for companies keen to foray in the ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...