Black Friday 2024 is almost here, but the holiday deals are already here. Here's a look at how the Friday after Thanksgiving came to be all about shopping.

Sure, it's tempting to hold out until Black Friday to find the best deals, but you don't have to wake up early the day after Thanksgiving to score big savings on the tech you've been eyeing. Our product experts have seen plenty of great sales in the weeks leading up to the big shopping holiday,

Dana Hork, Co-founder and CEO at Beers With Friends, said the overall sentiment about Black Friday at an event her boutique creative agency hosted on the topic this month was that it no longer means anything.