When Colgate-Palmolive began working with Claravine, only 20% of its campaign names and marketing terms were standardized, Zomick said, meaning “80% of the campaign names needed to be remapped ...

LEHI, Utah, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Claravine , The Data Standards Company, today announced a suite of enhanced solutions, including a new industry metric, the Data Standards Score and ...

Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.

Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing ...

Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI.

About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of ...

However, fewer than half feel “very confident” in their own such practices, according to a report from Advertiser Perceptions and Claravine. Advertisers believe they can or will see an average 33% ...

Methodology Claravine, along with Advertiser Perceptions, surveyed 141 US advertisers in August 2024 to understand their current and future practices regarding data standards strategies.

Claravine’s new features leverage AI, machine learning, and computer vision to unlock the potential of marketer’s content and creative across the supply chain.