High-scoring USC guard JuJu Watkins is gradually becoming a leader for the Trojans. She has been given a new role for the 2024-25 women's basketball season – to try and help the freshmen adjust ...

While Portland basketball fans are daydreaming of picking JuJu Watkins in the WNBA draft in two years or signing Oregon Ducks ...

Other athletes listed among Sports Illustrated’s 50 Most Influential athletes include LeBron James, Simone Biles, Patrick ...

Travis Hunter ’s electrifying performances on the football field have captivated Colorado Buffaloes fans, but his latest move ...

CU Buffaloes' Travis Hunter nets a new personal financial sponsor, boosting his NIL value. Deals are reaching high school ...

Deploying top athletes and entertainers to hobby shops around the world, Topps reconfigures the sports fan hierarchy ...

On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003.

As the USC Trojans dismantled Utah State 48-0 on Sunday, they were joined by the cheers of JuJu Watkins, KiKi Iriafen, Talia von Oelhoffen and others. The Trojan basketball stars were in the ...

Colorado two-way college football star Travis Hunter has drawn attention for his eye-popping abilities on the field. But ...

Two of the most prolific student-athletes in the NIL era - both in and out of their respective stadiums - are USC ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

The Los Angeles Times has launched a free weekly newsletter focusing on the USC Trojans’ athletics program as it joins the ...