The lawsuit also comes against the backdrop of the FTC’s Click-to-Cancel rule, finalized in October 2024 but shot down in federal court in July. The rule would have required sellers to make canceling a subscription as easy as signing up, responding to thousands of consumer complaints about recurring charges and convoluted cancellation systems.

The FTC alleges that LA Fitness' parent company is using "opaque and complicated" methods to make it difficult for customers to cancel memberships.

Under the Biden administration, the FTC adopted a “click to cancel” rule, which would have made it easier for consumers to end unwanted subscriptions. But last month, days before that rule was poised to go into effect, a federal appeals court blocked the proposed changes.