The latest bizarre twist in college athletics isn’t surprising. It’s not even completely unprecedented. However, it is blatant and concerning. The University of Oklahoma boldly announced that access ...

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

Baylor has ramped up its spending after years of avoiding the pay-for-play game. With that comes more work, pressure and ...

Liverpool does its best work in high-event matches, so priority No. 1 for Newcastle will be to take some of the volatility ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

Gulliver, which finished ninth at state last year, is led by juniors Emiliio Perez Garcia (16:40) and Adrian Iziliaev (16:53). Sophomore Kayaan Ghaffar (17:10) and junior Luca Levins (17:18) are also ...

The performances and leadership that Bernardo provides will be crucial to Manchester City’s chances during the 25/26 season.

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...

The University of Louisville is spending revenue-sharing money on college volleyball. Here's a closer look at why U of L made ...

A flurry of high-dollar NIL deals have come Manning's way as he takes the reins at Texas. The next closest athlete is $2.5 ...

The future is now in Ann Arbor. After months of anticipation, Michigan head coach Sherrone Moore did what Wolverine fans have ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.