We now have one of the worst consumer sentiments we have seen in decades,” Kraft Heinz CEO Carlos Abrams-Rivera said Wednesday.

A Droga5 spot timed to Thanksgiving will be followed by more Facebook holiday ads, app features and partnerships with colleges.

By questioning, experimenting and staying grounded in human insight, Gen Zers can keep the human touch in marketing.

Third culture creatives bring the cultural fluency, empathy and complexity brands need to lead in a rapidly shifting, global creative landscape.

Tighter budgets don’t have to mean less productivity. The right technology can accelerate both workflow and creativity.

The takeaways you should know from ANA Masters of Marketing 2025.