Young Creatives contest winners: How TikTok communities inspire creativity
The winners of Ad Age’s Young Creatives contest joined Ad Age and TikTok at Cannes Lions to discuss how TikTok communities ...
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Seagram’s 7 Crown toasts its heyday, reimagining classic 7&7 ads from the ’70s
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...
Gen Z and brand accountability—why authenticity is the key to reaching our generation
Gen Z is more likely to buy from companies that contribute to social causes (72%) or incorporate real testimonials in their ...
Why TV upfront ad deals are still trading on Nielsen instead of new currencies
The transition from striking upfront deals on Nielsen’s legacy panel to using big datasets from the likes of VideoAmp, iSpot ...
The top 5 metaverse moments you need to know about right now
Virtual avatars are also a part of the strategy. On Fitbit, Google unveiled “eejies,” which are virtual characters that users ...
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Behind PNC Bank’s ‘Brilliantly Boring’ campaign, its first with AOR Arnold
Are you a print subscriber? Activate your account. 8 min 12 sec ago By Adrianne Pasquarelli - 4 hours 38 min ago By Grace ...
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How TikTok comments pushed Converse to bring back discontinued sneakers
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago 1 day 23 hours ago By Adrianne Pasquarelli - 2 days 4 hours ago By Grace Dunlavy - 2 days 4 hours ago By ...