Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...

Imagine a brand launched this year. Call it Aura. Aura sells premium skincare. Its founder knows the playbook cold. She's ...

The Washington Post’s evisceration at the hands of its billionaire owner, Amazon founder Jeff Bezos, didn’t have to happen.

For many families living in informal settlements, building a home means working with whatever materials they can find. Plastic sheets, ...

The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly, and audiences are exposed to more messaging ...

Dentsu has appointed Takeshi Sano, currently CEO of dentsu Japan and deputy global chief operating officer, as its new president ...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, ...

The Gauteng Premier, Panyasa Lesufi, said to a crowd of angry residents that politicians experience the same woes that we ...

A new case study conducted with Tractor Outdoor and a leading telco shows that audiences exposed to a DOOH campaign were 45% ...

The window for shaping this trajectory is narrow. AI systems are already being deployed at scale across finance, public ...

Each year, World Radio Day highlights why radio remains one of the most powerful and trusted media channels in the ...

I was never a particularly talented broadcaster, but I loved the 12 years I spent in a live studio environment.