Boots has called in Adjoa Andoh as an empowered Mrs Claus and is venturing into gaming for its Christmas 2024 campaign.

Coca-Cola has created a new AI-generated version of ‘Holidays Are Coming’, which will run on TV screens instead of the ...

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

Success in marketing initiatives and a focus on the core Whopper product drove sales improvement for Burger King in October, despite a tough third quarter.

Asos claims to have removed inefficient spend from its paid search, social and affiliate channels, leading to an increase in ...

The retailer notched up 140 million visits to its website across its 17 markets over the past year, with UK traffic alone up ...

The mobile network teamed up with social mobility champion WeAreHere to help “demystify marketing” for a group of BTEC ...

The bread category may be undergoing an “evolution” away from the traditional sliced loaf, but Hovis is confident it can ...

The KFC and Taco Bell owner saw positive growth in Q3, fuelled by new AI personalisation tools driving consumer engagement and decreasing churn.

Waitrose is doubling down on its commitment to be bolder in its advertising, with an interactive whodunnit style campaign.

As lengthy sales cycles become more complex and the pressure to deliver hots up, exclusive data reveals lead generation is ...

Amid a flurry of recent AI updates to search, marketers are being urged to “double down” on brand fundamentals, while still ...