Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.

Answer: South Carolina’s contract with Nike is for 10 years. This amount of time is pretty standard. South Carolina’s last deal with Under Armour was a 10-year contact. A: The deal is worth $70 ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.