Last week, the Vatican revealed the official mascot of the Catholic Church’s 2025 Jubilee year: an anime girl named Luce.

Here’s everything you need to know about the latest in branding. This week in branding news, Kamala Harris got the Las Vegas ...

Vatican unveils first-ever mascot, Luce, inspired by pop culture to appeal to youth. Luce designed for 2025 Jubilee Year, ...

The Catholic Church has a new mascot: Luce—which means “light” in Italian—is the Vatican’s new, anime -inspired mascot.

The Vatican has unveiled a new plucky pilgrim mascot for kids ahead of its Jubilee 2025 celebrations next year.

The Vatican introduced an anime-style mascot named Luce to represent Catholic pilgrims in the 2025 Jubilee year on Monday, ...

When it comes to anime, the sky is the limit. The industry churns out billions of dollars each year in profit, and its reach is expanding by the day. From television to film and gaming, anime is ...

The Vatican has found itself a new star — and no, it’s not the “ gamer saint .” The Vatican announced the official mascot for ...

Vatican Woos Gen-Z with Anime Mascot | Vantage with Palki Sharma The Vatican has unveiled a bizarre new mascot for the 2025 ...

Named after the Italian word for “light,” Luce was created to “engage with the pop culture so beloved by our young people,” ...

MANILA, Philippines — The Vatican revealed its new mascot for Holy Year 2025, Luce, inspired by pop culture, specifically ...

She was designed by Italian pop artist Simone Legno, one of the co-founders of Japanese-inspired lifestyle brand tokidoki.