Brand Guidelines | Identity | Logos and Marks
UCLA's logos and marks are valuable institutional assets, protected both by law and policy. This section provides a guide to the basic graphics and their proper usage. Campus Logo
Brand Guidelines | Identity | Logos and Marks | Script Logo
Script logo artwork is available through UCLA Trademarks and Licensing but reserved for use for the following groups only: UCLA Athletics, UCLA Spirit Squad, UCLA Bruin Marching Band and UCLA Recreation.
Brand Guidelines | Identity | Logos and Marks | Campus Logo
The core element in UCLA’s graphic identity is the Campus Logo. It was designed by Keith Bright, a UCLA alumnus and prominent graphic designer. The inspiration for the lettering is the Bauhaus design movement — like UCLA, launched in 1919.
Brand Guidelines | Fundamentals | Brand Protection
Groups can also create and use illustrations and drawings of UCLA buildings and landmarks (such as Royce Hall or Janss Steps). However, groups are not allowed to use artwork featuring or portraying UCLA people (alumni, faculty, etc.), or any copyrighted materials/objects on campus (e.g., sculptures in the Sculpture Garden).
Brand Guidelines | Identity | Department Logos
Department logos typically appear in combinations of UCLA Blue and black, as shown. All black, all white and all blue department logos are also acceptable. Never use the department logo in gray or grayscale. The boxed version of the department logo can be: UCLA Blue and black on white background (preferred)
Brand Guidelines | Identity | Logos and Marks | Historical Logos …
If you page through the UCLA yearbooks of the twentieth century, you'll see many marks associated with the campus: logos, icons of Royce Hall, illustrations of Bruin mascots from cuddly teddy bears to fierce grizzlies.
Brand Guidelines | Identity | Logos and Marks | Campus Seal
The UCLA Seal is reserved for use on formal invitations, engraved awards and plaques, ceremonial banners, and materials from the chancellor’s office. The seal artwork is not available for download because its use is restricted.
UCLA Brand Guidelines
Explore the fundamental elements of the UCLA brand; color, logos and marks, typography, copy and editorial, best practices and accessibility.
Brand Guidelines | Application | Presentations
Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work.
Brand Guidelines | Identity | Colors
Guidelines, specifications and downloads for UCLA Blue and Gold plus secondary campus colors.