Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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Apple’s new ad, “Crush!,” has literally crushed creativity to highl…
13.5K viewsMay 9, 2024
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Apple's 'Crush' iPad ad sparks backlash from creatives
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1.7K views | Apple puts human creators front and center in its first iPad ad since the disastrous “Crush” spot earlier this month, which drew a rare apology from the tech giant. Read more: https://adage.com/creativity/work/apples-first-ipad-ad-crush-shows-work-human-animators/2562671 | Ad Age | Facebook
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