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I’m not attacking Jolene, simply highlighting how typography (this is actually custom lettering) can signify who a place is for. Also aware that I’m middle class lol. yes, all design is intended to cater to a specific group. This sort of lettering is synonymous with art school, wine bars, that whole aesthetic world. middle-class taste is shaped by specific cultural exposure, so certain design choices speak directly to that audience, those with that type of cultural capital. Anyone can appreciate
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