21K views · 46 reactions | Selena Gomez launched her new Rare Beauty perfume with billboards you can actually scratch and smell. These special billboards in New York let people experience the scent right on the street, making it a fun and creative way to connect with the product before buying. Video: @rarebeauty #MarketingMind #SelenaGomez #Billboards #RareBeauty | Marketing Mind | Facebook
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