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Kok bisa ya 300 juta sebulan dibakar buat orang lain. Mending duitnya dialihin ke sales channel yang lain, website contohnya 🥲 300 juta buat subsidi marketing website udah jelas dapet harga yang lebih murah, bisa free ongkir 🥹
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Most brands are thinking about TikTok Shop the wrong way. They treat it like a sales channel. Smart operators treat it like a validation engine. Creators test hooks. Hooks generate signal. Signal feeds paid media and retail. But none of this works if the math doesn’t. Commission. Samples. Platform fees. Contribution margin. Before launching anything, we model the entire system to see if TikTok Shop can become a net-zero marketing engine for the rest of the business. If you want the sample P&L mo
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